AMF Web
AMF Web
AMF needed to modernise its digital presence and create a clearer, more intuitive experience for healthcare professionals looking to access and purchase medical content. The challenge was to bring together editorial content, eCommerce functionality, user access and account management within a simple, easy-to-navigate platform.
K·Factor Technologies developed a web platform with eCommerce and content management capabilities, designed to support the digital distribution of medical and training materials.
The solution included:
- A redesigned user experience and content architecture
- User, access and restricted content management
- Purchase and subscription functionality
- Responsive optimisation for access from any device
- A scalable technology base for future features
The project focused on usability, management autonomy and making specialised content easier to access.
- +50% increase in subscribers.
- +4M visits per year.
- +20M searches per year.
- Improved digital experience for healthcare professionals.
- Greater clarity in the offering of content and services.
- Centralisation of user, content and purchase management.
- More scalable and easy-to-maintain platform.
- Strengthened digital positioning of AMF within the medical field.
K·Factor Methodology
How we approach it
We work in phases, with short deliveries and frequent validations, to reduce uncertainty and speed up decisions. That way we keep real control of scope and investment, while the team sees results from the start.
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