Semfyc Web

WEB + ECOMMERCE

Semfyc Web

A web portal and e-commerce platform for a medical society, providing access to publications, training, and services for healthcare professionals.
Sector
Health
Type
WEB + ECOMMERCE
Status
Active
Date
2023
Challenge (The problem we needed to solve)

SemFYC required a new web platform that reflected its standing as a scientific society and allowed for the management of content, services, users, and digital activity within a modern and scalable environment. The challenge was overhauling a website containing a vast volume of information, optimising the browsing experience, and incorporating transactional functionalities, as well as digitalising and optimising all administrative and back-office processes.

The solution (What we delivered)

K Factor Technologies, developed a corporate web platform featuring e-commerce functionalities and advanced content management.

The solution included:

  • A redesign of the information architecture and user experience.
  • Management of corporate content, sections, and resources.
  • E-commerce functionalities and online services.
  • Optimisation of SEO, performance, and accessibility.
  • Optimisation of administrative processes.
  • Synchronisation with the society's other systems (a unified database, ERP, and so forth).
  • A scalable structure for integrations and new functionalities.

The project focused on bringing order to the entity's digital ecosystem and improving relationships with members, professionals, and users.

Results (what we improved)
  • +4M annual visits.
  • +6K annual purchases.
  • Overall improvement of the digital experience for users and partners.
  • Greater clarity in the presentation of content and services.
  • Centralisation of web management and transactional functionalities.
  • Automation and digitalisation of administrative processes.
  • Strengthening of SemFYC's online positioning.
  • Platform prepared to evolve with new digital services.